Finding the right insurance doesn't have to be a headache. Insurify is a free online insurance comparison tool that lets you shop quotes from 120+ carriers—including household names like GEICO, Allstate, and Progressive—without leaving your couch. Whether you need auto, home, renters, or pet insurance, Insurify pulls personalized quotes in minutes, helping you compare side by side and potentially save hundreds of dollars a year.
We reviewed Insurify to see if it lives up to the hype. Here's what we found about how it works, what it costs, and whether it's worth your time.
Insurify
Insurify
Finding the best insurance shouldn't feel overwhelming. Insurify compares personalized quotes from 120+ top-rated providers in minutes — so you can save up to 50% on auto, home, renters, and pet insurance without the hassle.
Standout feature
Compare 120+ insurance carriers instantly. Save up to 50% on premiums.
Fees
Free
Pros
Compares 120+ carriers in real-time. Save up to 50% on premiums. BBB A+ rated.
Cons
Some users report unwanted communications from third-party providers.
What Is Insurify?
Insurify is an online insurance comparison marketplace founded in 2013. It operates as a licensed insurance agency in all 50 states, meaning it's regulated and legitimate—not some random website. The platform uses AI-powered technology to pull real quotes from 120+ insurance carriers, helping you find coverage that fits your needs and budget.
Insurify doesn't sell insurance directly. Instead, it acts as a middleman, connecting you with carriers that match your profile. The company also has a virtual agent named Evia that guides you through the comparison process, answering questions and helping you understand your options.
Insurance Types You Can Compare
Insurify specializes in property and casualty insurance. You can currently compare quotes for:
- Auto insurance (the platform's primary focus)
- Home/homeowners insurance
- Renters insurance
- Pet insurance
One thing to note: Insurify does not currently offer life insurance or health insurance comparisons. If you're looking for those types of coverage, you'll need to shop elsewhere.
How Insurify Works
The process is straightforward and doesn't require you to create an account or log in.
- Enter your zip code on Insurify's website and select the type of insurance you're looking for.
- Answer basic questions about your coverage needs. For auto insurance, this might include your driving history, current coverage, and vehicle details. The form is simple and usually takes a few minutes.
- Evia, the virtual agent, helps along the way, answering questions and clarifying what each coverage option means.
- Get quotes in minutes from carriers that serve your area. You'll see estimated monthly premiums side by side, making comparison easy.
- Review details and buy if you find a policy you like. You can purchase directly through Insurify or contact the carrier yourself.
The whole experience is designed to be fast and hassle-free. No phone calls to insurance agents required.
Average Savings and Real Results
Insurify claims that customers save an average of $489 per year on car insurance using the platform. The company has also highlighted that some drivers save up to $1,100 annually—though those figures depend on your current coverage and local market rates.
To date, Insurify says it has helped drivers save a combined $44 million on car insurance premiums. That's a significant number, though individual results vary widely based on where you live, your driving record, and how much coverage you currently have.
Is Insurify Free? How Does It Make Money?
Yes, Insurify is completely free for consumers. You never pay to use the comparison tool or get quotes.
Insurify makes money through commissions. When you purchase an insurance policy through the platform, the insurance carrier pays Insurify a commission. This means Insurify profits only if you buy—but it also means the company has an incentive to show you real, competitive quotes so you'll actually make a purchase.
This commission-based model is standard in the insurance industry. It's similar to how other comparison sites like The Zebra and Policygenius operate.
Pros and Cons
Pros:
- Free to use with no hidden fees or registration required
- Quotes from 120+ carriers, giving you plenty of options to compare
- Quick process that takes just a few minutes
- Multiple insurance types, so you can compare auto, home, renters, and pet in one place
- AI-powered assistant (Evia) helps guide you through the process
- Licensed insurance agency, so it's legitimate and regulated
- No credit check needed to get quotes
Cons:
- Limited insurance types—no life or health insurance comparison
- Results vary by location and availability. Some areas may have fewer carrier options
- Not all carriers in your region may participate in the platform
- Quote accuracy depends on the information you provide. Inaccurate details can lead to inaccurate quotes
- Commissions may affect recommendations. While Insurify shows multiple carriers, commission structures might slightly favor some carriers
Insurify vs. The Zebra vs. Policygenius
Insurify isn't the only insurance comparison platform out there. Here's how it stacks up against two popular competitors:
Insurify vs. The Zebra: Both are free and pull quotes from 100+ carriers. The Zebra also compares life and health insurance, giving it a broader scope. Insurify's AI agent (Evia) may feel more personalized, while The Zebra tends to have more educational content about insurance types.
Insurify vs. Policygenius: Policygenius started as a life insurance specialist but now covers auto, home, renters, and life. Insurify focuses more on property and casualty insurance. Policygenius might be better if you specifically want life insurance quotes; Insurify is better if you're primarily shopping auto or home.
Who Should Use Insurify?
Insurify is a good fit if you:
- Want to compare auto, home, renters, or pet insurance without dealing with phone calls
- Are looking to shop around and potentially save money on your premiums
- Prefer a quick, simple process with no login or registration
- Like having an AI assistant guide you through the comparison
- Live in the US (Insurify is not available outside the country)
If you're ready to see what quotes are available in your area, you can get your Insurify quotes to start comparing side by side.
Insurify may not be the best choice if you're looking to compare life or health insurance, or if you prefer shopping with a human insurance agent.
Insurify
Insurify
Finding the best insurance shouldn't feel overwhelming. Insurify compares personalized quotes from 120+ top-rated providers in minutes — so you can save up to 50% on auto, home, renters, and pet insurance without the hassle.
Standout feature
Compare 120+ insurance carriers instantly. Save up to 50% on premiums.
Fees
Free
Pros
Compares 120+ carriers in real-time. Save up to 50% on premiums. BBB A+ rated.
Cons
Some users report unwanted communications from third-party providers.
Frequently Asked Questions
Is Insurify a real insurance company, or just a broker? Insurify is a licensed insurance broker and licensed agency in all 50 states. It doesn't sell insurance directly—it compares quotes from other carriers and earns commissions when you buy. It's legitimate and regulated.
Does Insurify check my credit? No. Insurify does not perform a hard credit check to generate quotes. This means getting quotes won't affect your credit score.
Does Insurify sell my data or share it with other companies? Insurify shares your information with insurance carriers so they can provide quotes. The company has a privacy policy that governs how your data is used. We recommend reviewing it on Insurify's website. Generally, comparison sites sell data to carriers—that's how they make money. If you're concerned, you can opt out of certain data sharing in your account settings.
Can I buy insurance directly through Insurify, or do I have to contact the carrier? You can do both. Insurify allows you to purchase policies directly through the platform in many cases. You can also note a quote and contact the carrier yourself if you prefer.
I already have insurance. Can I still use Insurify to compare and potentially switch? Absolutely. Insurify is designed for people who want to shop around, whether they currently have coverage or not. You can compare your current rates against what other carriers offer and switch if you find something better.
Conclusion
Insurify is a legitimate, free insurance comparison tool that makes it easy to shop quotes from 120+ carriers without the typical hassle of calling agents or filling out long forms. If you're looking to save money on auto, home, renters, or pet insurance, it's worth taking a few minutes to see what's out there.
The platform isn't perfect—it has a limited scope of insurance types and results vary by location—but for most people shopping property and casualty insurance, Insurify offers a fast, straightforward way to compare quotes and potentially find better rates. Whether you save $489 or $1,100 depends on your situation, but with no registration required and no impact on your credit score, there's little downside to giving it a try.
Curious what you'll find when you start comparing? Our Lemonade insurance review covers one of Insurify's most popular carriers in depth—a great example of the modern, app-first coverage that Insurify helps you discover.
